Content marketing is a lot like baking. While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly the only one in the recipe. In fact, the recipe will contain a lot of ingredients and have used different tools that someone consuming the end result would never even notice. Think of things like baking soda and powder… hidden ingredients that activate so much of the chemistry that makes baked goods so delicious. Or the effect of using just the right hand mixer or baking sheet on the overall effort required. Those ingredients and tools, while often overlooked by the end consumer, are crucial in the end product being successful (and delicious). In the recipe of content marketing, targets and research are your baking soda. And having a smooth, systemized process is like having a coveted KitchenAid stand mixer with all the fancy attachments and hooks you can dream of. (Unless I’m the only one who dreams of dough hooks…) Here’s what the full recipe for successful content marketing looks like, hidden ingredients included.